Oct 20, 2014 | < 1 
Social media is a great way to build brand awareness. Communicating with your target markets via Facebook is a great way to engage with consumers. But do you know which days get the most response from consumers?
According to the 2014 Social Intelligence Report from Adobe, Friday is the day most consumers interact with their favorite brands. Here are some key facts from the report related to Friday engagement:
- 15.7% of post impressions are garnered on Friday
- 17% of comments occur on Friday
- 16% of likes occur on Friday
- 16% of shares occur on Friday
- Almost 25% of all video plays occur on Friday
What type of engagement do most consumers initiate? The report shows:
- Comments are up 16% year over year
- Video post engagement is up 25% year over year
- Video plays are up 785% year over year
- Posts with images have the highest engagement levels
- Engagement with text only posts have declined significantly
Knowing when and how to engage consumers is essential. Successful engagement on Facebook must include an analysis of when consumers are looking for information.
