Pinterest Tote

In what could signal a major shift in Pinterest’s ambitions, the company has hired – or “acquihired,” in the parlance of Silicon Valley – the team behind Tote, an ecommerce app that targets a market with strong Pinterest crossover.

Why Social Media Marketing?

Big or Small, Global or Local, if your business has a website or is online, yes, you need Social Media Marketing. Remember, you need to be where you customer are – and all you have to do is look up from your smart phone when you’re out in public to know that your customer are online.

What is Social Media?

If your business is using social media to advertise or promote or not, your customers are definitely using this media. Knowing what your customers are saying and sharing is a must in this digital age.

Social Media Advertising Basics

Learning to navigate in the social media advertising waters of business today is a tricky, tricky thing. Most of us are learning by example or trial and error, so any basic outlines available are much appreciated!

Can Content Marketing Drive Traffic to your Site?

Looking for new and innovative ways to drive more quality traffic to your website? Content Marketing as a marketing approach, focuses on the creation and distribution of relevant content to attract new visitors/customers/leads to your business

Facebook Lead Ads

Consumers are mobile dependent. With a mobile phone or tablet in our hand nearly all day long, the vast majority of our transactions and inquiries are done via mobile devices.

Google to Remove Non Verified Plus Pages

Things are changing at Google. If your company has a Google Plus page now is the time to ensure it has been claimed and verified.

Google recently announced they plan to start “shutting down those GMB–associated Google+ pages that have not been associated with user accounts and are also not verified.”

Changes in Social Media Usage and Engagement

How often do you jump on social media? Once a week? Daily? Multiple times per day? Does it depend on the social media site?

Usage and engagement on social media sites continues to evolve. In 2014, Facebook remained the most popular social media site. In fact, 71% of internet users have a Facebook account. However, while engagement among users remained high, 70% of Facebook users engage daily and 45% access the site several times a day, the size of the site’s user base remained flat.

33% of US Digital Display Market Goes to Facebook and Twitter by 2017

eMarketer recently released projections for the US digital display marketplace through 2017. Overall projections show digital display