Consumers Purchases Influenced by Online Reviews

As consumers, we all seek information about the products we want to purchase. We ask our neighbors, friends and family. We go online, read magazines and go to the store and ask questions. To what extent do these sources influence our behavior?

Online reviews have been shown to heavily influence consumer purchasing decisions. Both positive and negative reviews can easily tip the scales for a consumer looking to make a purchase.

Recent studies have shown that 87% of shoppers have had a purchasing decision positively reinforced by online reviews of a product or service. This is good news. On the flip side, 80% of consumers have allowed negative information they read online to change their mind about purchasing a product or service.


So if we know that consumers can be easily swayed by what they see online, it is important to know where they are going to find information prior to making a purchase. Most consumers are performing general product or service information searches (69%) or searching for consumer or user reviews (64%). Ratings websites, like Yelp, Kudzu or Consumer Reports, are also popular locations for consumers to search (50%). Service experts (43%) and blogs or articles (42%) receive less focus from consumers. Social media (12%) is the location least likely to be visited for information prior to making a purchase.


With consumers turning to websites, consumer review sites and other online sources prior to making purchases, it is essential that brands and businesses spend time cultivating their brand and monitoring their online reputation.

Which Keywords Trigger Google’s Local Carousel

Earlier this year, Google unveiled it’s Carousel format for local search results. The Carousel is designed to graphically show results to consumers at the top of the results page by employing pictures and other visuals to draw your attention. The new Carousel format underscores the importance of local search to Google and to consumers. It encourages local business owners to pay close attention to their Google+ page, the images and messages they are displaying there. Here is a look at the Carousel:


Since it’s launch, Google has been rolling out the Carousel to more and more keyword searches. Here is a look at some of the many keywords that will now result in the Carousel appearing on the results page.


  • Accommodations
  • Alcohol
  • Alleys
  • American Food Catering
  • American Restaurant
  • Amusement Center
  • Amusement parks
  • Arcades
  • Art Gallery
  • Attractions
  • Auditorium
  • Authentic French Cuisine
  • Authentic French Restaurant
  • Bagels
  • Bakeries
  • Ballrooms
  • Banquet Hall
  • Barbecue Catering
  • Bars
  • BBQ Restaurant
  • Beach Resort
  • Beachfront Weddings
  • Bed & Breakfast
  • Beer
  • Billiards
  • Boat Charter Service
  • Bowling
  • Breakfast Restaurant
  • Brew pub restaurant
  • Brewery
  • Brunch
  • Butcher Shop
  • Cafes
  • Cakes
  • Campgrounds
  • Candy
  • Caterer
  • Charter Fishing
  • Chicken wing restaurant
  • Children’s Entertainment
  • Chinese Restaurant
  • Clowns
  • Clubs
  • Cocktail Bar
  • Coffee Shop
  • Comedy clubs
  • Concert Halls
  • Conference Center
  • Convenience stores
  • Corporate Catering
  • Corporate fishing charters
  • Courses
  • Custom Cake Designer
  • Dance Company
  • Deep Sea Fishing Charters
  • Deli
  • Delivery
  • Diners
  • Dive Instructor
  • DJ
  • Dog parks
  • Donuts
  • Driving Range
  • Entertainers
  • Entertainment Agency
  • Event Catering
  • Event Planner
  • Fair
  • Family Fishing Trips
  • Family Restaurant
  • Fast food
  • Fine Art
  • Fine Dining Restaurant
  • Fishing Store
  • Fishing Supplies
  • Fishing Tours
  • Food Trucks
  • Frisbee
  • Galleries
  • Gas stations
  • German Restaurant
  • Gluten Free Produce Store
  • Golf courses
  • Greek Restaurant



  • Grocery Store
  • Guitar Instructor
  • Hamburgers
  • Hiking
  • Home Style Cooking
  • Horse Boarding Stable
  • Horse Riding School/li>
  • Hotel
  • Hunting Club
  • Ice Cream
  • Indian Grocery Store
  • Indian Restaurant
  • Indoor Party Place
  • Italian Restaurants
  • Kids Entertainment
  • Kosher Restaurant
  • Liquor
  • Live Music
  • Local BBQ restaurant
  • Local Diver Tours
  • Local Produce Store
  • Lodgings
  • Luxury Hotel
  • Magic Shows
  • Magician
  • Mediterranean Restaurant
  • Mexican Restaurant
  • Mobile DJ Service
  • Motel
  • Movie
  • Museums
  • Music Instructor
  • Music Lessons
  • Music Studio
  • Musical Instrument Repair Shop
  • Musical Instrument Store
  • Natural Foods Store
  • Nature preserves
  • Night clubs
  • Nightlife
  • Organic Food
  • Parks
  • Piano Lessons
  • Piano Repair Service
  • Piano Restoration
  • Piano Tuner
  • Pizza
  • Polish Restaurant
  • Pool Hall
  • Private Chef
  • Professional Recording Studio
  • Recording Studio
  • Recreation
  • Rental Halls
  • Resort
  • Restaurant Bakery
  • Restaurants
  • Russian restaurant
  • Saltwater Fishing
  • Sandwiches
  • Scuba Diving
  • Seafood
  • Sightseeing Tour Agency
  • Singing Lessons
  • Soup
  • South American Restaurant
  • Sport Fishing
  • Stadiums
  • Steakhouse Restaurant
  • Store
  • Studios
  • Sub Shops
  • Supermarket
  • Surf City Motel
  • Sushi
  • Tacos
  • Thai Restaurant
  • Theaters
  • Theme parks
  • Things to do
  • Tourist Attraction
  • Vietnamese Restaurant
  • Wedding
  • Wine



Local Mobile Ad Spending To Double in 2013

According to Borrell Associates, 2013 local mobile ad spending is projected to double to $3.2 billion in 2013. 2012 Local mobile ad spending came in at an impressive $1.5 billion. Equally impressive is the 34% growth in total mobile ad spending projected for 2013.


2012 Local online advertising totaled $18.5 billion. Mobile ad spending took only 8% of the local online advertising pie in 2012. In 2013, local online advertising is projected to reach $24.3 billion. Mobile ad spending should take a larger share of the pie at 13%.

“Local businesses are buying mobile marketing at a faster rate than the huge uptick we saw for local online advertising in 2004, when household Internet access hit critical mass,” remarked Gordon Borrell, CEO of Borrell Associates.

The rise in local mobile ad spending is being attributed to the increase in attention marketers are paying to mobile advertising. On the local front, marketers have been noticing how mobile advertising is an effective tool for reaching consumers. As they integrate more mobile marketing into their plans, the percentage of online advertising taken up by mobile marketing will continue to grow.

Mobile marketing has been a more national game with 13% of all mobile spending directed locally in 2012. This is expected to change in 2013, when the focus of mobile ad spending is expected to start shifting toward a more local focus and 20% of all mobile spending will be local.

More companies are willing to try mobile advertising in 2013 as well. Thirty-seven percent (37%) of small and medium sized businesses (SMBs) who have not yet tried mobile marketing have expressed interest in starting a mobile marketing campaign this year. Of those who have already begun mobile marketing, 83% were likely to continue advertising.

VisualVisitor Now Offers Live Support

VisualVisitor is pleased to announce we are now offering live support for our online lead capture software. At VisualVisitor, our team knows you have questions and you need answers quickly. Our live support staff will respond to your questions promptly so you don’t have to wait.

You know we’ve always been fanatical about support at VisualVisitor. Now it’s easier than ever to get the answers you need! Our live customer support is available Monday through Friday between 8:30 am and 5:30 pm Eastern Standard Time. Simply give us a call or drop us an email and our team will respond as quickly as possible with the answers you need. Here’s how you can reach us:


  • Phone: 888-586-7730
  • Email:


“We believe offering this added level of customer support will provide a superior level of service to our clients,” said Rick Batchelor, CEO of VisualVisitor. “We have already received significant positive feedback regarding the live support since its launch.”

VisualVisitor provides anonymous website visitor identification delivering 98% of website visitors who do not call or submit an email form. The information generated by VisualVisitor includes:


  • The identity of the visitor
  • Their phone number
  • Buying intent
  • Information delivered in email form while prospect is still on the site
  • Available as Private Label/White Label solution


VisualVisitor currently has close to 1000 active clients and a 94% retention rate. At a cost of just $39 per month, VisualVisitor provides the most affordable, highest return-on-investment sales tool on the market today.

Visit our Feature Tour page to learn more or sign up for a Free Trial today.

At VisualVisitor, we’re fanatical about support. Put us to the test. We’re here to help you and your business succeed!

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You know the value that VisualVisitor provides as one of the highest Return on Investment (ROI) sales tools on the market today. Now you can benefit from referring your colleagues and clients to VisualVisitor as part of our Affiliate program.


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Contact Visual Visitor

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Contact Visual Visitor: Want to talk with one of our team?  We offer many different ways to Contact Us – so pick the method that works best with your busy schedule!

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Features and Benefits

You already have visitors coming to your website. If you just knew who they were that would be a good lead, right?

Well, now you can know.  Visual Visitor delivers realtime alerts, details on the companies visiting your site, and the ability to drill down to contact information. Imagine calling your prospect while they are sitting at his/her desk reading about your product or service.

You will also be able to mark the lead and be immediately alerted if it comes back to your site.  Now your sales team will have perfect timing, knowing that a prospect is currently on your website.

The trial is free and all the leads you receive during the trial are free.  Visual Visitor is very affordable and our service works with any website.  Visual Visitor helps you get a bigger bang out of your SEO or pay per click project.

What are you waiting for?  Sign up for free trial now.  You have everything to gain and nothing to loose.  The install to your website will take you or your webmaster only 5 minutes.  And you will begin receiving leads within minutes of your successful install.  Act now!

When you sign up for your Free Trial of Visual Visitor you get:

– an email with detailed installation instructions.
– how it works explanation.

We identify the visitors to your website.  We tell you what products or services of yours they sent the most time on.  Heck, we even look up company information for you and  give you the phone number of the company.  The rest of the sales process is up to you.