Prioritizing Factors of Keyword Targeting

How to balance the effectiveness of keywords and key phrases with the added boost in your website metrics and the boost in your website prospects is a difficult thing.

What are my Consumer Categories?

Consumers, or people who purchases goods or services for personal use, in most marketing terms, are usually defined in large groups. This is normal marketing practice, but is it correct? If you have Visual Visitor’s Anonymous Visitor Identification, you will have noticed that consumer patterns change constantly.

How to get your COLD emails OPENED

COLD emails OPENED…Let’s face it, we all get so many emails each and every day – how often do you have the chance to open all of them?

How to use email marketing to increase your business

Email marketing is a simple, low-cost method that allows your business to connect to people. Let’s face it, with the

The Impact of Digital Marketing

Let’s look at a few reasons why digital marketing – Facebook Ads, Pay-Per-Click, mobile marketing,is becoming such an integral part of the marketing pie.

How to Use Places Tips to Your Benefit

All businesses are looking for ways to capture the attention of consumers. The advent of Facebook Places Tips can help you get in front of consumers who are in your area. Places Tips was launched by Facebook in January of this year. This feature is similar in concept to Foursquare in that it provides information on places, events and businesses in your

Dramatic Increase in Mobile Payments Expected

Deloitte recently released a new study calling for significant increases for in-store mobile payments in 2015. A 1000% increase in mobile payments is expected to shift the way consumers and businesses approach even the most basic purchases.

33% of US Digital Display Market Goes to Facebook and Twitter by 2017

eMarketer recently released projections for the US digital display marketplace through 2017. Overall projections show digital display

News from the 2015 Marketing Fact Pack

In the past several years, the role of digital marketing has been on the rise. 2015 is expected to see marketers place even greater emphasis on digital opportunities. Advertising Age and Experian Marketing Services recently released