Local search marketers with sharp eyes have spotted the latest local search test by Google. In a move that appears designed to improve load times, Google has begun testing a new, stripped down version of the local box on mobile devices.
Online marketing experts are excited about a new ad format for Google AdWords that is currently in testing. The revised layout allows for longer headlines, longer display URLs, and more flexibility when it comes to ad copy
Users searching for your business on Google Maps will be seeing something new in the next few weeks: purple pins. Google is currently testing a new approach to displaying ads in Google Maps, which may change the way your company approaches local search marketing.
How to balance the effectiveness of keywords and key phrases with the added boost in your website metrics and the boost in your website prospects is a difficult thing.
Yahoo and Google have agree to a non-exclusive deal for Google to provide ads on Yahoo search results pages.
Yahoo has been partnering with Microsoft Bing for several years.
Last week, Google rolled out some new changes to their local pack results. Previous to the changes, local searches would show 7 local businesses in the local pack, sometimes referred to as the map pack. Today, those listings have been whittled down to three (3).
Things are changing at Google. If your company has a Google Plus page now is the time to ensure it has been claimed and verified.
Google recently announced they plan to start “shutting down those GMB–associated Google+ pages that have not been associated with user accounts and are also not verified.”
eMarketer recently released projections for the US digital display marketplace through 2017. Overall projections show digital display
Looking to compete with review leader Yelp, Google has recently launched its Local Guides review service. Local Guides gives consumers another avenue for providing high quality online reviews of local businesses.